Tuesday, April 23, 2019
Distribution Strategy Case Study Example | Topics and Well Written Essays - 750 words
distribution Strategy - Case Study ExampleAn online platform testament allow us to distribute the crossing across the county with ease and with relatively low cost-related dynamics. We will create an easy-to-maneuver website where customers can access information apt(p) to the product as well as buy products at the comfort of their homes or workplaces. Aside from the website, we will develop a smartphone application with an easy to use interface which will growth our competitiveness. Statistics document a large number of the county residents are technologically savvy and have access to mobile phones and computers. This works to our advantage. increase the number of distribution channels discovers a greater customer base, increased productivity and enhanced profit-making potential. Therefore, to increase sales volumes, we will employ services of sales representatives, intermediaries, local distributors and incorporate direct distribution methods in our distribution strategy when ever necessary so as to increase accessibility of Old-Timer.The firm has already make provisions to purchase 5 delivery vehicles to facilitate transportation. These vehicles will be strategically scheduled to alter and avail the product to all markets. Through establishing strategic partnership with key players in the industry, we will ensure that our product is in supply stores, supermarkets, established care centers and nursing homes countywide. Our target market is specifically women vulcanized above 35 years and the younger generation willing to purchase the product for their parents.
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