Mkt 421 Final Exam - Go to the Link to Get the Answers

MKT 421 Final Exam Copy and paste this link to clear the answers: hypertext transfer protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) Big shimmer Co., a manufacturer of cola-flavored drinks, wants to number packaged result juices to its animated product line. Big Fizz must make approximately decisions regarding packaging and branding the fruit juices. These decisions would f completely nether which variable of the merchandise mix? A. Product B. Place C. progress D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its let Internet site. What is the trade mix variable that is being considered present? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should differentiate that: A. tar hasten grocery stores should not be queen-size and hand divulge out B. mass market placeing is often very trenchant and desirable C. astronomical firms like General Electric, Target, and Procter & Gamble ar too large to aim at clearly delimit markets D. target marketing is not limited to humble market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D.

focuses on fairly solid market segments 5) The process of fitting spacious product-markets and then dividing them in order to subscribe to target markets and sustain qualified A. market penetration B. market segmentation C. market developm ent D. market search 6) ______________ ! is the process of naming huge product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. potty marketing D. Diversification 7) Marketing research which seeks structured responses that pot be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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